You may be underdosing your dog if you do not know their exact weight. You are using the product incorrectly. It is worth noting that many cats and dogs have developed adverse reactions to cheap over-the-counter flea products. You certainly don't want to get cheap when it comes to pet's medication. Many fleas have become resistant to over-the-counter products. If you are using some cheap over-the-counter product, it may not be as effective as prescription products. Keep in mind that it takes about 12 hours for the fleas to die in most cases. This makes them more visible to pet owners. Not to worry, this is a sign the product you are using is actually working! Indeed, according to Frontline, the fleas get hyper-excited, which draws them to the top of the coat. The dying fleas tend to move a lot, which causes a temporary bout of intense scratching. The answer to why this is happening is good news. "I just applied a topical flea product and my dog is scratching more than ever!" I used to get these frantic phone calls when I worked for the vet's office. A product may cause increased scratching for a while.
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